Josh Lefkowitz
Chief Executive Officer
Josh Lefkowitz executes the company’s strategic vision to empower organizations with Business Risk Intelligence (BRI). He has worked extensively with authorities to track and analyze terrorist groups. Mr. Lefkowitz also served as a consultant to the FBI’s senior management team and worked for a top tier, global investment bank. Mr. Lefkowitz holds an MBA from Harvard University and a BA from Williams College.
Evan Kohlmann
Chief Innovation Officer
Evan Kohlmann focuses on product innovation at Flashpoint where he leverages fifteen years’ experience tracking Al-Qaida, ISIS, and other terrorist groups. He has consulted for the US Department of Defense, the US Department of Justice, the Australian Federal Police, and Scotland Yard’s Counter Terrorism Command, among others. Mr. Kohlmann holds a JD from the Univ. of Pennsylvania Law School and a BSFS in International Politics from the Walsh School of Foreign Service at Georgetown Univ.
Josh Devon
Chief Operating Officer / VP Product
Josh Devon focuses on product vision and strategy at Flashpoint while ensuring the company’s departments function synergistically during its rapid growth. He also works to ensure that customers receive best in class products, services, and support. Previously, Mr. Devon co-founded the SITE Intelligence Group where he served as Assistant Director. He holds an MA from SAIS at Johns Hopkins Univ. At the Univ. of Pennsylvania, he received a BS in Economics from the Wharton School and a BA in English from the College of Arts and Sciences.
Jennifer Leggio
Chief Marketing Officer / VP Operations
Jennifer Leggio is responsible for Flashpoint’s marketing, customer acquisition, and operations. Ms. Leggio has more than 20 years of experience driving marketing, communications and go-to-market strategies in the cybersecurity industry. She’s previously held senior leadership roles at Digital Shadows, Cisco, Sourcefire, and Fortinet. She’s been a contributor to Forbes and ZDNet, and has spoken on the importance of coordinated disclosure at DEF CON and Hack in the Box, and on threat actor “publicity” trends at RSA Conference, Gartner Security Summit, and SXSW Interactive.
Chris Camacho
Chief Strategy Officer
Chris Camacho leads the company’s client engagement and development team, which includes customer success, business development, strategic integrations and the FPCollab sharing community. With over 15 years of cybersecurity leadership experience, he has spearheaded initiatives across Operational Strategy, Incident Response, Threat Management, and Security Operations to ensure cyber risk postures align with business goals. Most recently as a Senior Vice President of Information Security at Bank of America, Mr. Camacho was responsible for overseeing the Threat Management Program. An entrepreneur, Mr. Camacho also serves as CEO for NinjaJobs: a career-matching community for elite cybersecurity talent. He has a BS in Decision Sciences & Management of Information Systems from George Mason University.
Lisa Iadanza
Chief People Officer
Lisa M. Iadanza leads all functional areas of People Operations at Flashpoint, including human resources, talent acquisition & management, employee engagement, and developing high performance teams. In addition to collaborating with the executive team to drive strategic growth, she plays an integral role in fostering Flashpoint’s culture and mission. Driven by her passions for mentorship, employee advocacy, and talent development, Ms. Iadanza has more than twenty years of experience in building, scaling, and leading human resources functions. Prior to Flashpoint, she held leadership roles at Conde Nast, Terra Technology, and FreeWheel. She is a member of the Society for Human Resources Management (SHRM) and holds a bachelor’s degree in management with concentrations in human resources and marketing from State University of New York at Binghamton.
Rob Reznick
VP of Finance and Corporate Development
Rob Reznick leads the finance, accounting, and corporate development teams at Flashpoint. Rob previously served as Director of Finance & Accounting for 1010data (acquired by Advance/Newhouse), and Director of Finance for Financial Guard (acquired by Legg Mason) after prior work in forensic accounting and dispute consulting. Mr. Reznick is a Certified Public Accountant and holds an MBA and MAcc from the Fisher College of Business at the Ohio State University, and a BBA from the Ross School of Business at the University of Michigan.
Lance James
Chief Scientist / VP Engineering
Lance James is responsible for leading Flashpoint’s technology development. Prior to joining Flashpoint in 2015, he was the Head of Cyber Intelligence at Deloitte & Touche LLP. Mr. James has been an active member of the security community for over 20 years and enjoys working creatively together with technology teams to design and develop impactful solutions that disrupt online threats.
Brian Costello
SVP Global Sales and Solution Architecture
Brian Costello, a 20-year information technology and security solutions veteran, is responsible for leading the Global Sales, Solution Architecture, and Professional Services teams at Flashpoint. Throughout his career, Brian has successfully built security and cloud teams that have provided customers with innovative technology solutions, exceeded targets and consistently grown business year over year. Prior to Flashpoint, Brian led a global security and cloud vertical practice for Verizon. Brian also held senior leadership roles at Invincea, Risk Analytics and Cybertrust. Brian received his B.A. from George Mason University.
Tom Hofmann
VP Intelligence
Tom Hofmann leads the intelligence directorate that is responsible for the collection, analysis, production, and dissemination of Deep and Dark Web data. He works closely with clients to prioritize their intelligence requirements and ensures internal Flashpoint operations are aligned to those needs. Mr. Hofmann has been at the forefront of cyber intelligence operations in the commercial, government, and military sectors, and is renowned for his ability to drive effective intelligence operations to support offensive and defensive network operations.
Jake Wells
VP, Client Engagement & Development
Jake Wells leads strategic integrations and information sharing as part of the client engagement & development team, which serves as an internal advocate for our government and commercial clients to ensure Flashpoint’s intelligence solutions meet their evolving needs. He leverages a decade of experience running cyber and counterterrorism investigations, most recently with the NYPD Intelligence Bureau, to maximize the value customers generate from our products and services. Mr. Wells holds an MA from Columbia University and a BA from Emory University.
Brian Brown
VP Business Development
Brian Brown is responsible for the overall direction of strategic sales and development supporting Flashpoint’s largest clients. In his role, Mr. Brown focuses on designing and executing growth-oriented sales penetration strategies across multiple vertical markets, including both Government and Commercial, supporting Flashpoint’s Sales and Business Development Teams. An experienced entrepreneur, Mr. Brown also serves as CSO for NinjaJobs, a private community created to match elite cybersecurity talent with top tier global jobs and also advise growth-stage cybersecurity companies.
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What is Business Risk?

January 31, 2019

By Josh Lefkowitz

Business risk is foundational to Business Risk Intelligence (BRI), but it’s also commonly misunderstood because its scope extends far beyond what security practitioners typically deal with. Broadly, business risk refers to the possibility of experiencing lower revenue or a profit loss due to some degree of uncertainty. Although there are many uncertainties inherent to running a business, most tend to fall under one or more of the following categories—which are also typically referred to as the five categories of business risk:

Financial Risk

All forms of business risk can have financial ramifications, but financial risk relates solely to how a business handles money and financing. External factors, such as changes in interest or exchange rates, as well as company-related factors such as debt-to-equity ratio, are common factors that contribute to financial risk.

Compliance Risk

The penalties a business could face for failure to comply with industry regulations and/or legislation can vary from minor fines to serious legal action. But regardless of a business’s industry, location, size, and regulatory environment, threats that put compliance at risk may arise due to unforeseen circumstances such as data breaches, technical failures, or sudden legislative changes.

Strategic Risk

Strategic risk encompasses any potential loss a business could incur if an aspect of its strategy fails or becomes less effective. This may occur due to increased competition, demand fluctuations, technological shortcomings, or numerous other factors that hinder the efficacy of a business’s strategy.

Reputational Risk

The possibility of eroded trust and/or revenue losses resulting from events such as bad publicity, product recalls, lawsuits, and security incidents is an ever-present risk for businesses across all sectors.

Operational Risk

Unexpected errors or damages caused by people, processes, or external events can significantly disrupt a business’s core operations, typically causing significant revenue loss and reputational damage. Operational risks can take many forms, ranging from natural disasters and physical infrastructure damage to fraud, cyberattacks, and supply chain vulnerabilities.

Anticipation and Preparation: The Keys to Reducing Uncertainty

When it comes to effectively navigating the threat landscape, being able to distinguish between the five categories of business risk and structuring your risk management program supported by BRI in a manner that addresses all of them is crucial. Business risk is fueled by uncertainty, so while BRI can’t fully eliminate the various risks businesses face, it can help organizations better anticipate and prepare for uncertain situations.

For instance, suppose an ecommerce retailer suffers considerable downtime as the result of a DDoS attack. In order to leverage BRI to prevent similar occurrences in the future, the retailer must first consider the impact of the attack across each category of business risk:

Financial Risk: No

The DDoS attacks had no effect on the business’s capital structure and thus did not impact its financial risk.

Compliance Risk: Yes

With GDPR now in effect, any organization that does business in the European Union must abide by its compliance requirements. Guaranteeing network availability is a crucial component of GDPR; as such, downtime as the result of a DDoS attack may lead to financial penalties, thus affecting a business’s bottom line.

Strategic Risk: Yes

The DDoS attacks did influence strategic risk because the retailer’s strategy is largely dictated by its e-commerce business model. Customers were unable to browse, shop, or make purchases on the retailer’s website during the DDoS attacks, thereby resulting in lost revenue. Since managing strategic risk should be seen as a long-term endeavor, this attack should indicate the need to invest in DDoS protection.

Reputational Risk: Yes

The DDoS attacks inconvenienced and upset customers who sought to access the retailer’s website during outages. Many such customers expressed their frustration on social media, attracting significant negative attention to the company, eroding consumer trust, and ultimately exacerbating revenue losses.

Operational Risk: Yes

The retailer was unprepared for the attacks and did not have adequate DDoS protection measures in place to protect its website from outages and resulting consequences. As such, the attacks did contribute to the retailer’s operational risk.

By evaluating each category of business risk in this context, the ecommerce retailer can make informed decisions pertaining to the direction and priorities of a BRI operation. In this case, the retailer’s BRI operation should focus primarily on addressing the potential compliance, strategic, reputational, and operational risks that could be posed by similar attacks in the future.

This type of exercise can help identify additional resources, stakeholders, or business functions that may be needed in the future to assess and manage risk. For instance, if the retailer learns another disruptive attack is imminent, a response based on business risk intelligence that encompasses business as well as cyber risk would mandate that network security teams as well as business leaders such as communications, legal, strategy, and finance be ready to respond.

This example reinforces a hallmark of BRI: because individual threats can affect all business functions across an enterprise, a BRI program must understand and account for the different categories of risk. And while even the most sophisticated BRI programs can’t fully eradicate business risk, they can reduce the uncertainty that fuels it through better anticipation and preparation.


Josh Lefkowitz


Josh Lefkowitz is the Chief Executive Officer of Flashpoint, where he executes the company’s strategic vision to empower organizations with Business Risk Intelligence (BRI) derived from the Deep & Dark Web. He has worked extensively with authorities to track and analyze terrorist groups. Mr. Lefkowitz also served as a consultant to the FBI’s senior management team and worked for a top tier, global investment bank. Mr. Lefkowitz holds an MBA from Harvard University and a BA from Williams College.

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