BRI + MSSPs = The Right Formula for Market Share, Success
By Ayesha Prakash
As threats continue to evolve globally, small- and medium-sized businesses (SMBs) are increasingly turning to managed security service providers (MSSPs) for assistance not only responding to, but also preempting attacks on their networks. In addition to fueling growth and competition within the MSSP market, these conditions underscore the crucial and highly beneficial role that Business Risk Intelligence (BRI) can play within service providers’ portfolios.
Since BRI grants extensive visibility into the illicit online communities from which many of the threats facing SMBs emerge, it can empower MSSPs to proactively monitor and mitigate these types of threats more effectively and efficiently on behalf of their clients. And as a result, BRI can also help MSSPs stand out and capture more market share in a highly competitive space.
But while the value of BRI is indisputable, the challenging and often risky process through which it is produced has long posed numerous barriers for MSSPs seeking to add BRI to their portfolios. Gathering meaningful insights from illicit online communities requires a significant investment in talent, time, technology, and other resources and can even be dangerous at times, given the nature of these communities and the threat actors known to frequent them.
Fortunately, the right partner with the right experience and expertise can help providers overcome these barriers. And this is exactly what motivated our latest expansion of Flashpoint’s BRI capabilities for MSSPs.
Based on feedback from our existing partners, we’ve carefully designed this new offering to help providers expand their security capacity and capabilities, bring more value to their clients, and gain a competitive advantage through the proactive, versatile capabilities of BRI.
At the heart of Flashpoint’s MSSP offering are our subject-matter experts, who continually track and observe the latest trends, emerging threats, and the adversaries behind them across a broad swath of illicit online communities, serving as a critical and uniquely comprehensive resource that enables providers to better serve their clients across myriad use cases. Some of our most in-demand use cases for MSSPs include:
• Log Monitoring: MSSPs will have the ability to integrate Flashpoint’s ever-expanding datasets—including IOCs such as malicious domains, and IP addresses—into existing security information and event management systems (SIEMs), firewalls, orchestration platforms, and other tools, thereby enabling these network security solutions to detect pertinent threats with greater precision and sophistication.
• Vulnerability Management: Our CVE dashboard supports risk-based patch management by delivering user-friendly visibility into which vulnerabilities threat actors are discussing, as well as access to the latest MITRE and National Vulnerability Database (NVD) vulnerability data.
• Incident Response: By providing defenders with a more complete picture of the threats they face, these reports engender a deeper understanding of the who, what, why, and how behind pertinent threats, enabling more effective response in the face of a security incident.
• Threat Hunting: Leveraging our analysts’ specialized knowledge of cyber threats and far-reaching visibility into the communities where they originate, Flashpoint’s finished intelligence and datasets delivers context into previously unknown threats, enabling MSSPs and their customers to take preemptive action.
The enhanced context BRI provides complements the capabilities of traditional network monitoring and detection solutions by filling critical information gaps. The value of Flashpoint datasets is complemented by the finished intelligence reports produced by our analyst teams. Designed for rapid dissemination and consumption among stakeholders, these reports provide concise, actionable key takeaways, as well as contextual details that shed a nuanced perspective on a wide range of threats.
Moving forward into 2020, the MSSP space faces a wealth of promising opportunities, from driving market growth to the ability to better serve customers through innovative new partnerships. Our new MSSP offering was created with these opportunities in mind, intended to foster mutually beneficial business synergies while bringing Flashpoint’s vision of a safe and secure world one step ahead of the threat and risk closer to reality.
If you’d like to learn more about how Flashpoint’s new offering delivers the benefits of BRI to MSSPs, please contact us here.
Head of Global Channels & Partnerships
As head of global channels and partnerships at Flashpoint, Ayesha Prakash leverages her extensive experience leading business development and marketing efforts in the IT sector to build Flashpoint’s global channel program. Her work on strategic partnerships and business development has earned her recognition among CRN’s Women of the Channel for the past two consecutive years, as well as Channel Partners’s Top Gun 51.
Prakash holds a BBA from Indiana University and a mini MBA in digital marketing from Rutgers University, where she is a member of the Big Data Advisory and Cyber Security Advisory boards. For more from Ayesha, check out her work as a columnist for Channel Futures and follow her on Twitter.