Josh Lefkowitz
Chief Executive Officer
Josh Lefkowitz executes the company’s strategic vision to empower organizations with Business Risk Intelligence (BRI). He has worked extensively with authorities to track and analyze terrorist groups. Mr. Lefkowitz also served as a consultant to the FBI’s senior management team and worked for a top tier, global investment bank. Mr. Lefkowitz holds an MBA from Harvard University and a BA from Williams College.
Evan Kohlmann
Chief Innovation Officer
Evan Kohlmann focuses on product innovation at Flashpoint where he leverages fifteen years’ experience tracking Al-Qaida, ISIS, and other terrorist groups. He has consulted for the US Department of Defense, the US Department of Justice, the Australian Federal Police, and Scotland Yard’s Counter Terrorism Command, among others. Mr. Kohlmann holds a JD from the Univ. of Pennsylvania Law School and a BSFS in International Politics from the Walsh School of Foreign Service at Georgetown Univ.
Josh Devon
Chief Operating Officer / VP Product
Josh Devon focuses on product vision and strategy at Flashpoint while ensuring the company’s departments function synergistically during its rapid growth. He also works to ensure that customers receive best in class products, services, and support. Previously, Mr. Devon co-founded the SITE Intelligence Group where he served as Assistant Director. He holds an MA from SAIS at Johns Hopkins Univ. At the Univ. of Pennsylvania, he received a BS in Economics from the Wharton School and a BA in English from the College of Arts and Sciences.
Jennifer Leggio
Chief Marketing Officer / VP Operations
Jennifer Leggio is responsible for Flashpoint’s marketing, customer acquisition, and operations. Ms. Leggio has more than 20 years of experience driving marketing, communications and go-to-market strategies in the cybersecurity industry. She’s previously held senior leadership roles at Digital Shadows, Cisco, Sourcefire, and Fortinet. She’s been a contributor to Forbes and ZDNet, and has spoken on the importance of coordinated disclosure at DEF CON and Hack in the Box, and on threat actor “publicity” trends at RSA Conference, Gartner Security Summit, and SXSW Interactive.
Chris Camacho
Chief Strategy Officer
Chris Camacho leads the company’s client engagement and development team, which includes customer success, business development, strategic integrations and the FPCollab sharing community. With over 15 years of cybersecurity leadership experience, he has spearheaded initiatives across Operational Strategy, Incident Response, Threat Management, and Security Operations to ensure cyber risk postures align with business goals. Most recently as a Senior Vice President of Information Security at Bank of America, Mr. Camacho was responsible for overseeing the Threat Management Program. An entrepreneur, Mr. Camacho also serves as CEO for NinjaJobs: a career-matching community for elite cybersecurity talent. He has a BS in Decision Sciences & Management of Information Systems from George Mason University.
Lisa Iadanza
Chief People Officer
Lisa M. Iadanza leads all functional areas of People Operations at Flashpoint, including human resources, talent acquisition & management, employee engagement, and developing high performance teams. In addition to collaborating with the executive team to drive strategic growth, she plays an integral role in fostering Flashpoint’s culture and mission. Driven by her passions for mentorship, employee advocacy, and talent development, Ms. Iadanza has more than twenty years of experience in building, scaling, and leading human resources functions. Prior to Flashpoint, she held leadership roles at Conde Nast, Terra Technology, and FreeWheel. She is a member of the Society for Human Resources Management (SHRM) and holds a bachelor’s degree in management with concentrations in human resources and marketing from State University of New York at Binghamton.
Rob Reznick
VP of Finance and Corporate Development
Rob Reznick leads the finance, accounting, and corporate development teams at Flashpoint. Rob previously served as Director of Finance & Accounting for 1010data (acquired by Advance/Newhouse), and Director of Finance for Financial Guard (acquired by Legg Mason) after prior work in forensic accounting and dispute consulting. Mr. Reznick is a Certified Public Accountant and holds an MBA and MAcc from the Fisher College of Business at the Ohio State University, and a BBA from the Ross School of Business at the University of Michigan.
Lance James
Chief Scientist / VP Engineering
Lance James is responsible for leading Flashpoint’s technology development. Prior to joining Flashpoint in 2015, he was the Head of Cyber Intelligence at Deloitte & Touche LLP. Mr. James has been an active member of the security community for over 20 years and enjoys working creatively together with technology teams to design and develop impactful solutions that disrupt online threats.
Brian Costello
SVP Global Sales and Solution Architecture
Brian Costello, a 20-year information technology and security solutions veteran, is responsible for leading the Global Sales, Solution Architecture, and Professional Services teams at Flashpoint. Throughout his career, Brian has successfully built security and cloud teams that have provided customers with innovative technology solutions, exceeded targets and consistently grown business year over year. Prior to Flashpoint, Brian led a global security and cloud vertical practice for Verizon. Brian also held senior leadership roles at Invincea, Risk Analytics and Cybertrust. Brian received his B.A. from George Mason University.
Tom Hofmann
VP Intelligence
Tom Hofmann leads the intelligence directorate that is responsible for the collection, analysis, production, and dissemination of Deep and Dark Web data. He works closely with clients to prioritize their intelligence requirements and ensures internal Flashpoint operations are aligned to those needs. Mr. Hofmann has been at the forefront of cyber intelligence operations in the commercial, government, and military sectors, and is renowned for his ability to drive effective intelligence operations to support offensive and defensive network operations.
Jake Wells
VP, Client Engagement & Development
Jake Wells leads strategic integrations and information sharing as part of the client engagement & development team, which serves as an internal advocate for our government and commercial clients to ensure Flashpoint’s intelligence solutions meet their evolving needs. He leverages a decade of experience running cyber and counterterrorism investigations, most recently with the NYPD Intelligence Bureau, to maximize the value customers generate from our products and services. Mr. Wells holds an MA from Columbia University and a BA from Emory University.
Brian Brown
VP Business Development
Brian Brown is responsible for the overall direction of strategic sales and development supporting Flashpoint’s largest clients. In his role, Mr. Brown focuses on designing and executing growth-oriented sales penetration strategies across multiple vertical markets, including both Government and Commercial, supporting Flashpoint’s Sales and Business Development Teams. An experienced entrepreneur, Mr. Brown also serves as CSO for NinjaJobs, a private community created to match elite cybersecurity talent with top tier global jobs and also advise growth-stage cybersecurity companies.
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Asking the Right Questions About Collection Strategies

October 17, 2018
Join Flashpoint CEO Josh Lefkowitz and Forrester senior analyst Josh Zelonis on Nov. 6 for a webinar titled “Collections, Confidence and Context: How to Assess a Threat Intelligence Vendor.” Our experts will discuss the challenges that accompany an evaluation of a threat intelligence vendor, and what components make up an effective strategy. Register here for the webinar.


A threat intelligence vendor’s collection strategy and data source coverage are important factors to consider when investing money and time with a provider. No intelligence operation succeeds without quality data fueling it, and nothing subverts a program’s capabilities, objectives, and requirements faster than data of little to no value.

In order to effectively evaluate a threat intelligence vendor’s collection strategies, it’s imperative that decision makers ask the right questions about the data sources that make up a vendor’s collection strategy, how that strategy maps to intelligence requirements, and how automation plays a role in a vendor’s collections.

What Data Sources are Behind Your Collection Strategy?

Vendors collect from sources located on the Deep & Dark Web (DDW) and open web but may confuse customers in describing these sources. Operational security mandates that collections specialists protect their access to sensitive sources, and are intentionally—and understandably—vague about certain aspects of collections. There are times, however, when some vendors are too vague and reveal little more than they are collecting from DDW and open web sources.

That amount of information is not enough to make a determination about data’s origin and value. While some of the more popular DDW marketplaces such as Dream Market are accessible to anyone with a Tor browser, for example, private DDW forums are highly exclusive, typically invite-only, and contain data that tends to differ substantially from that which is generally available from other types of sources in the DDW.

Vendors should granularly describe and categorize data sources, rather than speak too generally. Within in the DDW or open web are numerous data sources and highly differentiated data that can separate a failed intelligence operation and a successful one. These sources generally include:

  • Private or invite-only forums
  • Chat services platforms
  • Illicit marketplaces
  • Payment card shops
  • Paste sites
  • Social media sites


Given that DDW and open web sources tend to be poorly delineated in the market, it’s important to understand specifically what sources comprise a vendor’s collection strategy before you decide to become a customer.

Collection Strategy Meets Intelligence Requirements

Mapping a vendor’s collection strategy—no matter how much it’s marketed as comprehensive—to intelligence requirements (IRs) is a make-or-break consideration for buyers. IRs are foundational to the direction of an intelligence operation and will dictate the types of data and sources an effective operation requires. It’s crucial to establish IRs before evaluating vendors, and then cover them thoroughly with a provider in order to determine whether they have access to sources that map to your IRs. If so, dig deeper with follow-up questions such as:

  • Which of your sources would be most suitable for my IRs and why?
  • Should you lose access to those sources, are suitable backups available?
  • What are some examples of how your collection strategy has supported customers with similar IRs?
  • What are your collection strategy’s most substantial weakness or blind spots with respect to my IR?


Keep in mind that no vendor will have 100 percent coverage of each and every source that could satisfy your IRs and support your operation, but some vendors will have access to more and better sources than others.

Automation is OK, But Can Be a Red Flag

Automation is part of most vendors’ collection strategy, but when it dominates—or even plays too small a role—it could throw up a red flag for an intel operation. In general, sources that are easier to access, are easier to collect data from automatically. Paste sites on the open web, for example, are freely and safely accessible to anyone, and vendors can and do collect data from them in an automated fashion.

But if a vendor claims to automate the entirety of its collections, it likely lacks the ability to access and/or accurately analyze data from certain types of highly vetted and unique sources. Private or invite-only forums, for example, are exclusive, extremely difficult to access, and therefore nearly impossible to collect data from automatically.

Because many of the adversaries who frequent these forums don’t operate in English, gaining access can only be done by human analysts with the necessary linguistic skills. And in many cases, simply being fluent in Russian, Arabic, Mandarin, Turkish, Farsi, Spanish, French, or other languages isn’t enough—analysts also need a keen understanding of the cultural nuances, social norms, idioms, and slang that exist within such communities. Despite promising advances in artificial intelligence and automation, such tools aren’t yet capable of mimicking the level of human expertise required to collect data from these types of sources.


Josh Lefkowitz


Josh Lefkowitz is the Chief Executive Officer of Flashpoint, where he executes the company’s strategic vision to empower organizations with Business Risk Intelligence (BRI) derived from the Deep & Dark Web. He has worked extensively with authorities to track and analyze terrorist groups. Mr. Lefkowitz also served as a consultant to the FBI’s senior management team and worked for a top tier, global investment bank. Mr. Lefkowitz holds an MBA from Harvard University and a BA from Williams College.

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