Josh Lefkowitz
Chief Executive Officer
Josh Lefkowitz executes the company’s strategic vision to empower organizations with the fastest, most comprehensive coverage of threatening activity on the internet. He has worked extensively with authorities to track and analyze terrorist groups. Mr. Lefkowitz also served as a consultant to the FBI’s senior management team and worked for a top tier, global investment bank. Mr. Lefkowitz holds an MBA from Harvard University and a BA from Williams College.
Evan Kohlmann
Chief Innovation Officer
Evan Kohlmann focuses on product innovation at Flashpoint where he leverages fifteen years’ experience tracking Al-Qaida, ISIS, and other terrorist groups. He has consulted for the US Department of Defense, the US Department of Justice, the Australian Federal Police, and Scotland Yard’s Counter Terrorism Command, among others. Mr. Kohlmann holds a JD from the Univ. of Pennsylvania Law School and a BSFS in International Politics from the Walsh School of Foreign Service at Georgetown Univ.
Josh Devon
Chief Operating Officer / Chief Product Officer
Josh Devon focuses on product vision and strategy at Flashpoint while ensuring the company’s departments function synergistically during its rapid growth. He also works to ensure that customers receive best in class products, services, and support. Previously, Mr. Devon co-founded the SITE Intelligence Group where he served as Assistant Director. He holds an MA from SAIS at Johns Hopkins Univ. At the Univ. of Pennsylvania, he received a BS in Economics from the Wharton School and a BA in English from the College of Arts and Sciences.
Chris Camacho
Chief Revenue Officer
As Chief Revenue Officer, Chris Camacho leads the company’s global sales team, which includes solution architecture, business development, strategic integrations, partnerships, and revenue operations; he is also the architect of Flashpoint’s FPCollab sharing community. With over 15 years of cybersecurity leadership experience, he has spearheaded initiatives across Operational Strategy, Incident Response, Threat Management, and Security Operations to ensure cyber risk postures align with business goals. Most recently as a Senior Vice President of Information Security at Bank of America, Mr. Camacho was responsible for overseeing the Threat Management Program. An entrepreneur, Mr. Camacho also serves as CEO for NinjaJobs: a career-matching community for elite cybersecurity talent. He has a BS in Decision Sciences & Management of Information Systems from George Mason University.
Lisa Iadanza
Chief People Officer
Lisa M. Iadanza leads all functional areas of People Operations at Flashpoint, including human resources, talent acquisition & management, employee engagement, and developing high performance teams. In addition to collaborating with the executive team to drive strategic growth, she plays an integral role in fostering Flashpoint’s culture and mission. Driven by her passions for mentorship, employee advocacy, and talent development, Ms. Iadanza has more than twenty years of experience in building, scaling, and leading human resources functions. Prior to Flashpoint, she held leadership roles at Conde Nast, Terra Technology, and FreeWheel. She is a member of the Society for Human Resources Management (SHRM) and holds a bachelor’s degree in management with concentrations in human resources and marketing from State University of New York at Binghamton.
Donald Saelinger
Donald Saelinger is responsible for driving strategic and operational initiatives to accelerate Flashpoint’s growth and scale. In this role, Donald leads a broad portfolio including Marketing, Customer Success, Revenue Operations, Legal and related functions, and is focused on helping the company execute on a go-to-market approach that maximizes value to our customers. Prior to Flashpoint, Donald served as Chief Operating Officer and General Counsel of Endgame, Inc., an endpoint detection and response company acquired by Elastic N.V. in 2019, and where he led a range of teams focused on growth, scale, and legal and compliance matters. Donald also previously served as the General Counsel and Chief Compliance Officer at Opower, Inc. (NYSE: OPWR), a global provider of SaaS solutions to electric and gas utilities that was acquired by Oracle, Inc. in 2016. Donald graduated from Columbia University in 2000 and received his JD from the Georgetown University Law Center in 2006.
Rob Reznick
SVP Finance and Corporate Development
Rob Reznick leads the finance, accounting, and corporate development teams at Flashpoint. Rob previously served as Director of Finance & Accounting for 1010data (acquired by Advance/Newhouse), and Director of Finance for Financial Guard (acquired by Legg Mason) after prior work in forensic accounting and dispute consulting. Mr. Reznick is a Certified Public Accountant and holds an MBA and MAcc from the Fisher College of Business at the Ohio State University, and a BBA from the Ross School of Business at the University of Michigan.
Tom Hofmann
SVP Intelligence
Tom Hofmann leads the intelligence directorate that is responsible for the collection, analysis, production, and dissemination of Deep and Dark Web data. He works closely with clients to prioritize their intelligence requirements and ensures internal Flashpoint operations are aligned to those needs. Mr. Hofmann has been at the forefront of cyber intelligence operations in the commercial, government, and military sectors, and is renowned for his ability to drive effective intelligence operations to support offensive and defensive network operations.
Jake Wells
SVP Solutions Architecture
Jake Wells leads strategic integrations and information sharing as part of the client engagement & development team, which serves as an internal advocate for our government and commercial clients to ensure Flashpoint’s intelligence solutions meet their evolving needs. He leverages a decade of experience running cyber and counterterrorism investigations, most recently with the NYPD Intelligence Bureau, to maximize the value customers generate from our products and services. Mr. Wells holds an MA from Columbia University and a BA from Emory University.
Brian Brown
SVP Strategy and Business Development
Brian Brown is responsible for the overall direction of strategic sales and development supporting Flashpoint’s largest clients. In his role, Mr. Brown focuses on designing and executing growth-oriented sales penetration strategies across multiple vertical markets, including both Government and Commercial, supporting Flashpoint’s Sales and Business Development Teams. An experienced entrepreneur, Mr. Brown also serves as CSO for NinjaJobs, a private community created to match elite cybersecurity talent with top tier global jobs and also advise growth-stage cybersecurity companies.
Justin Rogers
VP Revenue Operations
Justin Rogers leads the Revenue Operations team at Flashpoint, aligning sales, marketing, partnerships, customer success, and finance across vision, planning, process, and goals. He leverages over 15 years of experience in security, strategy, product design, and implementation to drive growth, provide an end-to-end view of the customer journey, and a seamless customer experience. Recently, Justin led Marketing for Centripetal, bringing the first Threat Intelligence Gateway to market. Previously, he managed operations of a Counter IED lab electronics forensics division while forward deployed in support of Operation Iraqi Freedom and Operation Enduring Freedom in Afghanistan. Justin holds a BS in Electrical Engineering from the University of New Hampshire.
Peter Partyka
VP Engineering
Peter Partyka leads Flashpoint’s engineering teams. Peter previously worked in the quantitative hedge fund space in New York City, implementing security and administrative solutions around proprietary trading platforms, high-availability cloud deployments, and hardening of applications and infrastructure. Peter leverages more than 16 years of experience in technology specializing in application security, red-teaming, penetration testing, exploit development, as well as blue-teaming. Peter has a long track record of managing tech teams and implementing engineering security best practices. Recently Peter led Flashpoint toward GDPR and CCPA compliance and has been a key architect of Flashpoint’s robust compliance programs. Peter has taught advanced cybersecurity courses at New York University and consulted at various tech startups during his career.
Paul Farley
Paul Farley is responsible for the Asia-Pacific region of Flashpoint's international business, including Australia, Japan, and Singapore. In his role at Flashpoint, Paul is executing growth-oriented sales strategies across multiple countries and vertical markets, including both Government and Commercial. Paul has extensive experience leading regional sales for both pre-IPO growth businesses and large organizations such as RSA, EMC and DELL.
Steven Cooperman
VP Public Sector Sales
Steven Cooperman is responsible for Flashpoint’s strategy and sales growth of its public sector business. He also supports the development of a robust partner ecosystem for public sector business to deliver value added offerings and innovation focused to the mission of government. Steven has an established and diverse career in the Public Sector, holding leadership positions at a number of successful enterprise software companies and Federal System Integrators, including ServiceNow, HP, Oracle and Northrop Grumman. He holds an MA in Analytic Geography from the State University of New York - Binghamton, and received his BS in Geology from the State University - Oneonta.
Matthew Howell
VP Product
Matthew Howell leads the Product Management and Product Marketing teams for Flashpoint. He is responsible for developing a strong team that drives product adoption and user engagement through outcome based prioritization, continuous process improvement, and metrics driven development. Matthew brings a passion for diverse ideas, experience launching B2B SaaS products, building integration ecosystems, supporting five 9s SLAs, and leading distributed teams. He holds a bachelor’s degree in computer science from the University of Virginia
Glenn Lemons
Executive Director Strategic Accounts Engagement
Glenn Lemons is Executive Director, Strategic Accounts Engagement at Flashpoint. He previously served as the acting Director of Citigroup's Cyber Intelligence Center where he was responsible for analyzing and reacting to intelligence from a variety of threats. These threats ranged from fraudulent activity and attempting to defraud Citi's clients to supporting security operations for the firm's worldwide network presence. He has extensive experience working with multiple clients across the financial services, manufacturing, healthcare, and public sectors. Glenn also has more than 26 years of intelligence experience within the operational and support communities in the U.S. military and federal civilian service; seven of which focused on both defensive and offensive cyber operations. While working for the U.S. Department of Homeland Security, he testified numerous times before U.S. Congressional committees and member requested open and closed sessions.
Steve Leightell
Steve started his career in Internet sales in the early 1990s and was always a top sales rep before transitioning to business development. By the early 2000s, he was the Director of Business Development at DWL, where he managed a team that built partnerships with Accenture, Oracle, Tata Consulting, Wipro, Cognizant and IBM. Steve designed the channel and strategy that ultimately culminated in the acquisition of DWL by IBM in 2005. He went on to lead a global team within IBM that was responsible for major system integrator partnerships. In 2008, he left IBM to found a niche consulting firm focused on business development for SaaS organizations. Steve holds a BA in anthropology and sociology from Carleton University in Ottawa.
Ellie Wheeler
Ellie Wheeler is a Partner at Greycroft and is based in the firm’s New York office. Prior to joining Greycroft, Ellie worked in a similar role evaluating investment opportunities at Lowercase Capital. Ellie also worked at Cisco in Corporate Development doing acquisitions, investments, and strategy within the unified communications, enterprise software, mobile, and video sectors. While at Cisco, she was involved in multiple acquisitions and investments, including PostPath, Jabber, Xobni, and Tandberg. She began her career in growth capital private equity at Summit Partners in Boston. Ellie graduated magna cum laude from Georgetown University with a BA in Psychology and holds an MBA from Harvard Business School.
Glenn McGonnigle
Glenn McGonnigle is a General Partner at TechOperators. Prior to launching TechOperators in 2008, Glenn was CEO of VistaScape Security Systems, a venture-backed provider of enterprise intelligent video surveillance software. He lead the company through its successful sale to Siemens Building Technologies. Previously, Glenn was a co-founder and senior executive of Atlanta-based Internet Security Systems (ISS) where he helped raise initial venture capital and launch the business. For 7 years, he led the business development team in developing sales channels and entering the managed security services market. During his tenure, the company grew from startup to revenues of over $225 million and was later acquired by IBM for $1.3 billion.
Brendan Hannigan
Brendan joined Polaris Partners in 2016 as an entrepreneur partner. In this role, he focuses on funding and founding companies in the technology sector with a concentration in cloud, analytics, and cybersecurity. Brendan is a co-founder of Sonrai Security and chairman of Twistlock, both Polaris investments. He also currently serves on the board of Bitsight Technologies and Flashpoint. A 25 year technology industry veteran, Brendan was most recently the general manager of IBM Security. Under Brendan’s leadership, IBM Security grew significantly faster than the overall security market to become the number one enterprise security provider in the world with almost $2B of annual revenue.
Matt Devost
Currently, Devost serves as CEO & Co-Founder of OODA LLC as well as a review board member for Black Hat. In 2010, he co-founded the cybersecurity consultancy FusionX LLC which was acquired by Accenture in August 2015, where he went on to lead Accenture's Global Cyber Defense practice. Devost also founded the Terrorism Research Center in 1996 where he served as President and CEO until November 2008 and held founding or leadership roles at iDefense, iSIGHT Partners, Total Intel, SDI, Tulco Holdings, and Technical Defense.
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Flashpoint Closes Majority Growth Investment from Audax

3 Threat Intelligence KPIs to Win Your ROI Business Case

March 22, 2021
Three threat intelligence KPIs illustration
“If you can’t measure it, you can’t manage it.”Peter Drucker

What Are Threat Intelligence KPIs and Why Do You Need Them?

Metrics are a vital component of business communications today. Whether you’re in the private or public sector, you need intuitive ways to demonstrate and benchmark your team’s performance and general return on investment (ROI)—or how will key leaders and budget decision-makers know what you do or if it’s any good?

Use KPIs to Build the Business Case for You

The reason to spend time designing key performance indicators (KPIs) is quite simple: they quickly and intuitively demonstrate the business value of your threat intelligence program. For instance, Forrester recently applied its financial modeling instrument, the Total Economic Impact™, to existing Flashpoint customers and calculated that Flashpoint delivers 482% ROI to customers with less than a three-month payback period.

In order to arrive at this impressive ROI result, however, Forrester first had to assess a number of quantifiable performance metrics, such as time saved and mitigated risk exposure. The same applies to your threat intelligence program: Develop a concise but comprehensive list of metrics as the foundation of your threat intelligence ROI business case.

Threat Intelligence KPIs Fall into Common Value Pillars

For threat intelligence, KPIs will ultimately measure work in repeatable and quantifiable outputs, such as volume, duration, frequency, or efficiency (among many others). Most threat intelligence KPIs align to one of a few high-level value pillars consistent throughout related defense and protection domains (e.g., cybersecurity, physical security, or fraud), including:

  1. Operational metrics track the speed and efficiency of the team’s day-to-day work. KPIs in this category are typically constructed as the amount of work or time required of the average full-time employee (FTE). When improvements are made, leaders can point to improvements as the total number of weekly FTE hours saved or recovered.
  1. Tactical metrics monitor the efficacy at which work is performed and risk mitigated. KPIs in this category convey the quality of the resulting work. False-positive and false-negative rates are good examples of tactical KPIs. Just because your team works fast and detects high volumes of new threats, that activity offers little context about the quality and accuracy of the information generated.
  1. Strategic metrics assess performance in relation to financial and business objectives. Strategic KPIs connect and translate threat intelligence outputs to align with your organization’s overarching business or mission. Often evaluated in the form of cyber risk exposure or value at risk (VaR), these KPIs demonstrate the ability of your program’s efforts to either reduce the likelihood of experiencing a damaging event or minimize the business impact should events take place.

Three KPIs for Any Threat Intelligence Initiative

There are many valuable threat intelligence metrics you could use to demonstrate business value. But instead of trying to boil the ocean, we recommend choosing a select few metrics that are tracked and reported on consistently and reliably. Three of the more valuable KPIs we tend to see are: 1) FTE analyst efficiency, 2) Mean-time-to-respond (MTTR), and 3) Business productivity. We will dig deeper into each of these three below.

KPI #1: FTE Analyst Efficiency

FTE analyst efficiency is a regularly-cited business benefit incorporated into most business cases for proposing new initiatives or technology implementations. Analysts cover a wide swath of roles, including security operations (SecOps), incident response (IR), third-party vendor risk management, and vulnerability management, among others. The primary benefits are associated with the speed of your threat intelligence operations, often tracked in terms of the number of events investigated or the overall coverage of investigations as a percentage of total threats detected.

Considerations for KPI #1 FTE Analyst Efficiency

To adopt this metric, assess the average FTE analyst salary and begin tracking current and expected future FTE time. As you begin to design this KPI, make sure to ask the following questions:

What is our current, and desired future, SLA target for internally-derived intelligence requests? How efficient are your activities within each of the five phases of the threat intelligence lifecycle?

What types of external threat intelligence sources, services, and technology would improve analyst productivity?

Do we have other existing processes that we could accelerate by incorporating threat intelligence (e.g., Phishing domain monitoring and takedowns, vulnerability management, etc.)?

KPI #2 Mean-Time-to-Respond (MTTR)

The longer cyberthreats go undetected, the greater their potential impact. For this reason, MTTR metrics can be crucial threat intelligence KPIs. Curated threat monitoring based on your organization’s footprint and asset profile ensures you sift through the noise from the start. This results in faster detection, which leads to faster response; and faster responses result in minimized risk exposure. Even so, measuring MTTR is often easier said than done. Consistently measuring the time of threat origination to the time of incident closure may be more nuanced and less of an exact science, necessitating the inclusion of more qualitative context and regular open-lines of communication.

Considerations for KPI #2 MTTR

When you implement an MTTR threat intelligence KPI, be sure to consider:

From the time threats are discovered, how long does it take for the organization to assess and execute the appropriate response? 

Is the intelligence you surface consistently relevant, easy to digest, and actionable?

Are the actions taken from the intelligence repeatable, well-documented, and easy to decision?

KPI #3 Business Productivity

Business productivity KPIs may require more work to pin down, but they also have an even bigger upside than the first two covered, considering the potential size of the saved or recovered business losses. For instance, you can associate threat intelligence performance to major business benefits, like reductions in organization downtime (due to fewer cyberattack-related outages) or improved employee productivity (due to proactive compromised credential monitoring (CCM) that results in fewer account takeovers and account resets).

In order to achieve and more importantly, to measure, the business productivity performance of your threat intelligence efforts, you must identify the specific ways in which the organization or specific employee segments will benefit.

Considerations for KPI #3 Business Productivity

When you’re designing your business productivity KPI, consider the following:

Which threat intelligence initiatives that you oversee have a regular and meaningful impact on business operations, as a whole or as specific functional sub-segments? 

How frequently are various business and organizational units reading and actioning on the threat intelligence provided to them? How did those decisions positively impact the business?

How do you calculate the cost of security breaches or physical safety incidents? If your organization experienced attacks or other threat events in the past, how were the losses calculated for those at that time?

Reevaluate Your KPIs in Broader Context

It’s critical that you design your threat intelligence metrics thoughtfully and purposefully, given the limitations of your existing program and organization. Ask yourself: “How will my threat intelligence program fit within my organization and the existing programs I oversee?”  

If you focus too heavily on one element like output volume, your team may appear overly task-driven, offering only rudimentary, check-the-box type of support. Especially with threat intelligence, the resulting analysis and deliverables it produces are only as valuable as the decisions and actions that are taken from the intelligence. 

Keep Your Threat Intelligence Metrics and KPIs in Check

Metrics are by no means the be-all-end-all. Use them as directional guiding points, not as definitive decrees. Too much emphasis on metrics will distract and confuse even the best threat intelligence teams, taking precious time away from the original missions they set out to achieve. More importantly, make sure your threat intelligence is provided in a timely and actionable manner to the right variety of internal stakeholders and key decision-makers. 

Turn Insight into Action with Flashpoint

Sign up for your demo today! See firsthand how Flashpoint can provide you with the actionable threat intelligence you need to identify and respond to physical, fraud, and cyber threats targeting your organization.

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